凯伦传媒持续代理可口可乐户外媒体业务
户外传播代理公司凯伦传媒在持续服务可口可乐四年后，通过2010年1月19日展开的一场比稿，稳守可口可乐中国公司的户外代理权。此次比稿有包括博睿传播和凯帝珂中国在内的户外媒体机构参与角逐。 可口可乐中国的媒介总监杨曼曼表示，“奥运期间，94%的北京民众感受到了可口可乐营造的强大户外广告攻势，其认知度位居众多奥运赞助商之首，取得了巨大的成功，户外投放始终是可口可乐媒体组合的重要组成部分。我们希望找到一个了解我们面临的新挑战以及我们的消费者行为的户外合作伙伴，我们相信凯伦传媒从创意到执行都具备这种能力。我们将共同努力争取更为出色的表现，以更出其不意、更贴近受众的方式，实现消费者和户外媒体的互动。”
可口可乐中国公司的这项决定包括所有品牌，其中有可口可乐、雪碧、维他命获得和美汁源。
凯伦传媒的服务范围已从北京、上海、广州、深圳4个主要市场的国内性策划及购买，扩大到武汉、成都、重庆、沈阳、大连这5个新增市场。
“我们非常感谢可口可乐公司长期以来对凯伦传媒的信任，在这个新媒体时代我们将继续不断地学习和成长，”凯伦传媒的**执行官林建潮表示，“我们将与可口可乐公司一起努力，共同书写超越北京奥运会的辉煌，特别是要把握好二、三线市场和新的数字户外领域不断涌现的机遇。”
凯伦传媒是博仕达全球网络成员，目前在中国拥有9个办事处，共100名员工，年营业额超过9亿。
Heartland-Posterscope retainsCoca-Cola China's out-of-home media account
Heartland-Posterscope, Coca-Cola's incumbent out-of-home media agency in China for four years, has retained the account after a pitch on 19 January that involved several OOH agencies, including VivaKi Exchange and Kinetic China.
According to Coca-Cola China Media Director, Michelle Yang, “With the tremendous OOH success during the Olympics, when Coke became the number one sponsor with 94% of the Beijing audience aware of Cokes OOH advertising, OOH never cease to be an important part of the media mix for Coca-Cola. We are looking for a partner in OOH who understands our renewed challenges and the behavior of our consumers. We believe Heartland can take this understanding from ideas to action. Together we strive to be smarter and engage people OOH in even more surprising and relevant ways”.
Coca-Cola China's OOH media account covers all of its brands including Coca-Cola, Sprite, Vitaminwater and Minute Maid.
Heartland-Posterscope's account scope has expanded from national planning and buying for four major markets in Beijing, Shanghai, Guangzhou and Shenzhen to include five additional new markets like Wuhan, Chengdu, Chongqing, Shenyang and Dalian.
"We appreciate Coca-Cola's continuous trust in Heartland-Posterscope, and will continue to learn and grow in the new media era," says Jay Lin, CEO of Heartland-Posterscope. "We are committed to create greater success with Coca-Cola beyond the Beijing Olympics, particularly with the expanding opportunities in lower-tier markets in China and new digital OOH advertising offerings."
Heartland, part of the Posterscope Worldwide network, currently has nine offices in China with 100 employees and billings in excess of RMB900 million.
注：《凯伦传媒持续代理可口可乐户外媒体业务》转自 中华广告网